Stephen Fairley

Presentation:

The Credibility Gap: Why Great Coaches Fail and How You Can Avoid Being Next

The secret to success in coaching is credibility—people who have it will lead the field, people who don't will leave the field. Over the last 4 years, Stephen Fairley has surveyed hundreds of coaches and trained thousands and found the gap between success and failure is not determined by their skill, their school, or their specialty. The gap is found in how they establish their credibility. Come listen as Stephen explains the 4-step process successful coaches use to position themselves as industry leaders.

In this practical presentation, you will discover:

•  How to use the 4-step Credibility Model to position yourself as a leader in the marketplace and bridge the gap

•  The NEW, NEW process for marketing your coaching services

•  4 top secrets highly successful coaches use to build their business

•  5 kinds of people who buy coaching services

•  Looking into the future—where is coaching going and how do you ride the wave

About Stephen:

Leading Business Coach. As one of the leading Business Coaches in America , his work has been featured in Harvard Management Update, Fortune Small Business, Entrepreneur and Inc magazines, the Chicago Tribune , Microsoft bCentral, and Business Advisor. Stephen has been extensively profiled in and on the front covers of AdvantEdge and Choice magazines.

International Bestselling Author. Stephen Fairley is an international bestselling author of 9 books and 5 audio programs including Practice Made Perfect: 10 Principles for Marketing Your Services and Getting Started in Personal and Executive Coaching, the #1 bestselling book in the field of professional coaching in America, Canada, the UK, and Australia.

Industry Recognized Thought Leader. In 2004, Stephen was named “ America 's Top Marketing Coach” by CoachVille and given their top industry achievement award (the “t” award named after Thomas Leonard). He regularly speaks at regional, national, and international conferences and seminars on practice development for coaches and the High Impact Marketing System.

Extensive Leadership Experience. Stephen has two Master's degrees and has completed coursework for his doctorate in clinical psychology. He began his career after graduate school as an instructor of psychology teaching over 1,700 master's and doctorate-level students in a graduate psychology program. As president of Today's Leadership Coaching, he has coached and trained thousands of small business owners all across the nation and worked with professionals in more than 22 Fortune 500 companies. Stephen specializes in helping small business owners rapidly increase their revenues and find new clients fast. . Prior to founding Today's Leadership Coaching, he founded TechMaven, a boutique organizational development consulting firm in Virginia and served as the President & CEO of two Chicago-area technology start-ups.

International Bestselling Author. Stephen Fairley is an international bestselling author of 9 books and 5 audio programs including Practice Made Perfect: 10 Principles of Marketing Your Services and Getting Starting in Personal and Executive Coaching, the #1 bestselling book in the field of professional coaching in America, Canada, the UK and Australia.